YYC
COMEUP
PLAYLIST
For the dreamers, doers, and builders. YYC Come Up is a hub where people who believe in Calgary’s potential come together to share, grow, and elevate.
For the dreamers, doers, and builders. YYC Come Up is a hub where people who believe in Calgary’s potential come together to share, grow, and elevate.
6 weeks
BRAND AND WEB
Illustrator,
Illustrator,
Photoshop,
Photoshop,
Framer,
Framer,
Figma
Figma
Brand Kit
Palette
#381D5C
#381D5C
#AD85BC
#AD85BC
#ED1B75
#ED1B75
#5A3895
#5A3895
Logo
Typography
Typography
Primary font
luckiest guy
Secondary font
Josefin Sans
Problem
Problem
Problem
YYC Comeup Playlist needed to stop the scroll and earn a scan in seconds. The artwork lacked immediate pop, and the QR code didn’t stand out. I also needed a quick, unmistakable Calgary vibe across print and socials.
—
YYC Comeup Playlist needed to stop the scroll and earn a scan in seconds. The artwork lacked immediate pop, and the QR code didn’t stand out. I also needed a quick, unmistakable Calgary vibe across print and socials.
—
Solution
Solution
Solution
I built a scan-first system: vivid colors for instant contrast, a boldly framed QR with generous quiet space, and Calgary references woven through custom iconography and textures. Extra graphic elements give flexible layouts for print and social. The result? faster recognition, easier scanning, and a brand that reads YYC at a glance.
I built a scan-first system: vivid colors for instant contrast, a boldly framed QR with generous quiet space, and Calgary references woven through custom iconography and textures. Extra graphic elements give flexible layouts for print and social. The result? faster recognition, easier scanning, and a brand that reads YYC at a glance.
Gallery
Gallery
