TAYLOR

MORGAN

TAYLOR

MORGAN

TAYLOR

MORGAN

Branding

Branding

Branding

Taylor Morgan is a Call Of Duty streamer. Her brand revolves around gaming, hence she wanted an abstract and unique way to show that.

Taylor Morgan is a Call Of Duty streamer. Her brand revolves around gaming, hence she wanted an abstract and unique way to show that.

Timeline

1 week

Role

BRAND AND WEB

Tools

Illustrator,

Illustrator,

Photoshop,

Photoshop,

Framer,

Framer,

Figma

Figma

Brand Kit

Palette

#381D5C

#381D5C

#AD85BC

#AD85BC

#ED1B75

#ED1B75

#5A3895

#5A3895

Logo

Typography

Typography

Primary font

luckiest guy

Secondary font

Josefin Sans

Problem

Problem

Problem

Her brand revolves around gaming, hence she wanted an abstract and unique way to show that. So The Taylor Morgan Merch Guide was created!

It was made to address inconsistencies in branding, establish a unified aesthetic, and provide approved artworks that accurately represent the Taylor Morgan brand across all merchandise.

Her brand revolves around gaming, hence she wanted an abstract and unique way to show that. So The Taylor Morgan Merch Guide was created!

It was made to address inconsistencies in branding, establish a unified aesthetic, and provide approved artworks that accurately represent the Taylor Morgan brand across all merchandise.

Her brand revolves around gaming, hence she wanted an abstract and unique way to show that. So The Taylor Morgan Merch Guide was created!

It was made to address inconsistencies in branding, establish a unified aesthetic, and provide approved artworks that accurately represent the Taylor Morgan brand across all merchandise.

Solution

Solution

Solution

The final solution provides a detailed merch guide with comprehensive visual assets and usage instructions. The guide includes logo files in SVG format and illustration files in various color options and formats (RGB and CMYK).


By providing specific guidelines for logo application, illustration color usage, and orientation, the guide ensures brand consistency and effective visual communication across all Taylor Morgan merchandise.

The final solution provides a detailed merch guide with comprehensive visual assets and usage instructions. The guide includes logo files in SVG format and illustration files in various color options and formats (RGB and CMYK).


By providing specific guidelines for logo application, illustration color usage, and orientation, the guide ensures brand consistency and effective visual communication across all Taylor Morgan merchandise.

Gallery

Gallery