ORCA is a bold and innovative surfboard brand that blends sleek design with high performance.
ORCA is a bold and innovative surfboard brand that blends sleek design with high performance.
Brand & Visual
4 weeks
Adobe Illustrator,
Adobe Illustrator,
Adobe Photoshop
Adobe Photoshop
Brand Kit
Palette
#2E537A
#2E537A
#FEFEFE
#FEFEFE
#02171E
#02171E
#634A42
#634A42
Logo
Typography
Typography
Primary font
AZO Sans Uber Regular
Secondary font
Josefin Sans
Problem
Problem
Problem
Orca Surfboards faced a lack of consistent branding across its promotional materials. The brand struggled with conveying its core message of ecological luxury, resulting in a visual identity that felt fragmented and unclear. Without a cohesive look, the brand failed to connect deeply with its target audience of eco-conscious surfers.
Orca Surfboards faced a lack of consistent branding across its promotional materials. The brand struggled with conveying its core message of ecological luxury, resulting in a visual identity that felt fragmented and unclear. Without a cohesive look, the brand failed to connect deeply with its target audience of eco-conscious surfers.
Solution
Solution
Solution
The result is a cohesive and compelling brand identity that now reflects Orca Surfboards' commitment to ecological luxury. The branding features consistent design elements, a nature-inspired color palette, and a clean, memorable logo. This transformation ensures that Orca Surfboards stands out visually while staying true to its mission and target audience.
The result is a cohesive and compelling brand identity that now reflects Orca Surfboards' commitment to ecological luxury. The branding features consistent design elements, a nature-inspired color palette, and a clean, memorable logo. This transformation ensures that Orca Surfboards stands out visually while staying true to its mission and target audience.
Gallery
Gallery
Process
To solve this, I began by researching current design trends in the surf industry while keeping sustainability in mind. I explored various logo concepts, color palettes, and design systems that would best capture the brand’s identity. Through digital refinement, feedback, and multiple iterations, the visual direction started to align with Orca’s mission of blending performance with sustainability.
Initial
Sketches
Brand
Rationale
Process
To solve this, I began by researching current design trends in the surf industry while keeping sustainability in mind. I explored various logo concepts, color palettes, and design systems that would best capture the brand’s identity. Through digital refinement, feedback, and multiple iterations, the visual direction started to align with Orca’s mission of blending performance with sustainability.
Initial
Sketches
Brand
Rationale
Process
To solve this, I began by researching current design trends in the surf industry while keeping sustainability in mind. I explored various logo concepts, color palettes, and design systems that would best capture the brand’s identity. Through digital refinement, feedback, and multiple iterations, the visual direction started to align with Orca’s mission of blending performance with sustainability.
