CATALYST
Redesigned and modernized the Catalyst website end-to-end. Partnered with the CEO and a back-end dev, ran quick user research, wireframed a fully responsive layout.
Redesigned and modernized the Catalyst website end-to-end. Partnered with the CEO and a back-end dev, ran quick user research, wireframed a fully responsive layout.
4 weeks
BRAND AND WEB
Illustrator,
Illustrator,
Photoshop,
Photoshop,
Framer,
Framer,
Figma
Figma
Brand Kit
Palette
#AD85BC
#AD85BC
#EE393D
#EE393D
#242424
#242424
Typography
Typography
Primary font
Century Gothic
Secondary font
Josefin Sans
Problem
Problem
Problem
Site felt dated and didn’t reflect the brand consistently across pages.
Content hierarchy on key pages wasn’t clear on mobile.
No lightweight system/components, so updates were slow and ad-hoc.
Site felt dated and didn’t reflect the brand consistently across pages.
Content hierarchy on key pages wasn’t clear on mobile.
No lightweight system/components, so updates were slow and ad-hoc.
Solution
Solution
Solution
Ran quick user checks, aligned with CEO + back-end dev, and redesigned/modernized the site.
Wireframed a responsive layout and implemented it, establishing a cohesive type/color/grid system and reusable blocks.
Ran quick user checks, aligned with CEO + back-end dev, and redesigned/modernized the site.
Wireframed a responsive layout and implemented it, establishing a cohesive type/color/grid system and reusable blocks.
Gallery
Gallery
